The Physics Room: Sandyford.

The Physics Room: Sandyford
The Physics Room, Christchurch
2012

In 2012 The Physics Room, the Christchurch contemporary art project space, moved into a temporary building while maintenance was completed on its main gallery; this temporary visual identity marked the move.

I developed a typeface for the project using only straight lines and no curves, producing letterforms with an awkward, draft-like quality that suited the circumstance; the resulting posters could be treated individually in response to the content of each exhibition, while the use of that deliberately amateurish typeface gave the series its consistency.